Convención de Ejecutivos de Ventas y Mercadotecnia Medal (1970)

This gold medal commemorates a Convention of Sales and Marketing Executives held in 1970. These gatherings brought together professionals of commerce and advertising in a Mexico where modern marketing was beginning to consolidate as a discipline.

With industrial expansion and the growth of consumer markets, sales and promotion techniques became increasingly important. Executive conventions served to train, exchange experiences, and professionalize a trade in full swing within the consumer society developing in the country.

Cataloged by Grove as 1094, the gold piece left a record of one of these guild forums. Medals of professional conventions document the economic and associative life of modern Mexico. The striking of these issues was carried out in medal workshops or at the Mexican Mint.

The "Convención de Ejecutivos de Ventas y Mercadotecnia" medal was struck in 1970. It is made of gold, measures 38.11 mm in diameter and 41.39 grams, struck in Mexico. In specialized catalog it is referenced as Grove, Medals of México, II #1094.

Being a gold medal, its value has a floor: the precious-metal content (41.39 grams). Above that, what lifts it is condition, the short run of the issue, and interest in the theme it commemorates (Convención de Ejecutivos de Ventas y Mercadotecnia). A piece with no wear and its original case is worth considerably more than one that has been handled.

How to identify and value this medal

1. Confirm the metal. It is gold; weigh it to estimate its fine-metal content.
2. Read the legend and the motif. It commemorates "Convención de Ejecutivos de Ventas y Mercadotecnia," which defines its historical interest.
3. Check the condition. No scratches or harsh cleanings, with natural patina.
4. Look for the case and the certificate if it had them: they add collector value.

Explore more pieces in the Mexican numismatics catalog and learn to read the marks in the guide on how to identify Mexican mints.